Marketing Manager

About Craftsmen Industries

Craftsmen Industries custom manufactures unique specialty trailers and vehicles and large format printed elements for experiential marketing and industrial solutions for brands across the industry spectrum including Boeing, PepsiCo, and Anheuser-Busch. We pride ourselves on creating our products fully in-house from initial design and engineering to fabrication and the finishing touches of graphics and paint.

Our Craftsmen team includes one subsidiary, Schantz Manufacturing. Schantz focuses on custom manufacturing of concession trailers for the fair and festival industry.

Guided by our values, we BUILD by helping bring ideas to life in a dynamic and collaborative environment and we're looking for talented individuals to grow with us!

What Do We Offer?

• Competitive compensation.
• Career development opportunities.
• Benefits including but not limited to Medical, Dental and Vision.
• 401(k) Match and Much More!

Position Title: Marketing Manager

Location: St. Charles, MO

Position Summary:

Manage the marketing organization in order to meet the objectives of the company's overall business plans and strategies. Establish, maintain and report monthly on marketing metrics overseeing all marketing activities. Develop, establish, and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization are key to the position.

Job Responsibilities:

• Manage and coordinate all marketing, advertising, and promotional activities.
• Conduct market research to determine market requirements for existing and future products.
• Analysis of customer research, current market conditions and competitor information.
• Develop and implement marketing plans and projects for new and existing products.
• Manage the productivity of the marketing plans and projects.
• Monitor, review and report on all marketing metrics activity and results.
• Help manage the marketing budget by keeping records.
• Deliver marketing activity within agreed budget.
• Maintain CRM system and list management.
• Be the guardian of the brand(s), establishing and controlling the look and feel of the branding throughout the organization and within websites, email blasts, blogs, newsletters, direct mail, collateral, tradeshows, and signage.
• PR responsibilities.
• All electronic creation and outsourcing of blogs, email blasts and websites (SEO & PPC).
• Manage and evaluate the performance of direct reports.
• Assist in the development of product lines.
• Assist the sales organization with presentations, electronic communications, and training to advance the sales process.
• Some overnight travel as required.

Required Skills and Experience:

• Bachelor's Degree in marketing, communications or equivalent and 6 + years of experience OR 10 + years of marketing experience.
• Proficient in all Microsoft Office products and several graphic software packages.
• In-depth working knowledge of the Internet, SEO, website builds and PPC.
• Must display strong Public Relations and writing skills.

Physical Requirements:

• Must be able to remain stationary in a sitting position for up to 8 hours a day.
• Ability to communicate via phone/in-person to internal and external customers.
• Required use of fingers and hands to operate a computer.

Craftsmen Industries (and its subsidiaries) is an Equal Opportunity Employer. This means that we consider all applicants for employment and employees eligible for employment without regard to race, marital status or civil union status, sex, age, color, religion, national origin, veteran status, mental or physical disability, sexual orientation, gender identity, and/or any other characteristic protected by law. We also provide reasonable accommodations to our applicants and employees with disabilities in order to assist them in the performance of their essential job functions.

To learn more visit www.craftsmenind.com or www.schantzmfg.com.

Current Openings for Marketing Manager Jobs at Craftsmen Industries